Case Study - Greenstorm

Environmental impact

Greenstorm’s business model is centred around the rental and sale of a clean technology (e-bikes and e-cars). 

In addition to its e-bike offering, Greenstorm also offers hotel owners the opportunity to acquire the right to use electric or hybrid vehicles to replace petrol or diesel vehicles. The company estimates that the use of its Tesla vehicles placed with clients alone will reduce carbon emissions by more than 1,000 tCO2 per annum. 

Greenstorm aims for continuous improvement of its business processes, such as the return or disposal of used batteries following strict procedures or the printing of its client magazine with a cradle-to-cradle-certified method. The Greenstorm team continues to innovate and explore new routes to market to expand the reach and impact of its e-mobility services.

Green tourism and healthy lifestyle

Greenstorm actively supports green tourism by providing hotels with the equipment, services and marketing support to appeal to customers seeking to explore regions of natural beauty in an environmentally friendly and low-impact way. Through its own communications and social media channels, and the sale of high-quality used e-bikes at attractive prices below recommended retail prices of new equipment, the company promotes an active and healthy lifestyle. Corporate customers can partner with Greenstorm to provide e-bikes to their employees, cutting down on commuting hours spent in cars.

Employee culture and governance

Greenstorm is run by a tightly knit management team very focused on maintaining its positive family culture as the business grows. The team includes 71 employees of which 38% are female. Following Bregal Milestone’s investment, Greenstorm has strengthened its management team with two new C-level executives and put in place a new executive and non-executive structure as a framework for strategic decision-making and further growth.